Kerry Beach

SERVICES FOR RESIDENTIAL SELLERS

Following are the services I perform for each home seller I work with.  Items with a “*” are part of the Quality Service Guarantee I give to each client.

Meet with you in an initial appointment to gain a clear understand of the property you want to sell and * present agency representation alternatives for you and the home buyers.

At the initial appointment, I will give you the required state briefing on agency alternatives and responsibilities, and answer any questions you have regarding how we work with represented and non-represented buyers and dual agency situations.  You are always in control of our relationship.  I will then have you show me your property and make notes in order to do the best job of estimating your value and preparing a custom marketing plan for the property.

* Deliver a Competitive and Comparative Market Analysis, plus other analyses as appropriate, to assist in developing a pricing strategy.

My analyses for you on your property will include a well-researched and thorough CMA, and also may include as appropriate an analysis of recently failed comparable listings, an analysis of the currently competitive comparable listings, an analysis of the recent sales history of your neighborhood or local area, and a review of local market statistics to demonstrate the current dynamic of the market.  I will present these analyses to you in a written report before I ever discuss listing your property, so that you can make an informed decision.

* Recommend property merchandising and enhancements to maximize marketability, and create and present a detailed, written marketing plan including specific strategies, programs and buyer targets.

My colleagues and I work very hard to understand buyer expectations at any time in the local Charlotte market, so that we can help you make good decisions on possible pre-inspections, repairs and cosmetic changes to best position your property against your competition and bring you the best combination of high price and fast sale.  We also put a lot of effort into knowing the marketing channels and presentation methods that are yielding the best results for your type of property.  My listings always include lots of appropriate and quality photos, a virtual tour, a full color brochure in both printed and electronic formats, and a custom property website.  I make specific, written recommendations on these factors as part of my presentation to you before I ever ask you to discuss listing your property with me.  I want you to be able to make a very informed decision.

* Provide a written estimate of seller expenses and proceeds.

Again, before I ask you to discuss listing your property with me, I will provide a clear, written estimate of your expenses and your net proceeds at several different selling price levels.  Knowing the balance of any mortgages you have on the property, you will be able to see clearly what amount you can expect after closing at each price level.

Assist you in filling out all required disclosures, and * review your property history and disclosure statement and deliver it to each prospective buyer.

As your listing agent, I will guide you through all required documentation and disclosures, making sure they are complete and accurate to the best of your knowledge.  Your disclosures will be made available to prospective buyers by downloadable attachments in the MLS listings and the property website, and as printed documents in the house at showings.  They will also be available from me as e-mail attachments should a buyer or agent not be able to download them.

* Commit to regular communication including prospect and market feedback.

I make prospect feedback available to you 24/7 via the Internet.  I perform periodic review of the local market as warranted based on our showing traffic and offers, and suggest strategy modifications if appropriate based on market statistics and buyer feedback.  I communicate with you in the manner you prefer as often as needed, and am always available to respond to you inquiries as soon as possible.

* Promote property through advertising, direct marketing, industry networking and the Internet, as appropriate.

As I stated above, we constantly monitor real estate marketing surveys to clearly understand where buyers are looking in general and specifically in our market.  While QSC still utilizes the wording above, print advertising has clearly become ineffective, and the Internet has become the most important medium for exposing your property to the greatest number of prospective buyers.  In my marketing plan, I will review with you the top marketing channels for your property type at that time, and explain how I will maximize your exposure and presentation in each of those channels.

* Provide counsel and negotiating assistance on all offers to purchase.

I will promptly present to you all offers received on your property, with complete copies and a written summary of specific points.  I will clearly explain each offer and your alternatives in responding, and answer any questions you may have as we formulate a negotiating strategy.

* Forward to you financial information as provided by the buyer, and will make every effort to have each pre-qualified or pre-approved with a lender.

Please note that I require a pre-approval letter with any offer submitted, and I follow up with the lender who signs the letter to make sure the buyer passed through an underwriting check as part of the pre-approval.  To do otherwise could result in your property being off the market for several weeks, only to find that the buyer cannot get the loan as contracted.  If the offer is a cash offer, I require a proof of funds letter or copy of financial statements, and a contact with whom the financial capability can be confirmed.

Promptly present your counteroffer or acceptance to the buyer, and clearly explain the basis of your counteroffer in an attempt to secure acceptance.

I will provide an explanation of any counteroffer you make to the buyer’s agent in the transmittal e-mail, or in a letter addressed directly to the buyer if appropriate.  Where appropriate and helpful, I will present your counteroffer to the buyer in person.

* Monitor and communicate the status and satisfaction of contract contingencies.

Besides inspections and repairs, most purchase contracts have financing and appraisal contingencies, and a number of important dates, some of which must be met exactly.  I and my staff will monitor all contract contingencies and make sure that the buyer is proceeding in good faith to complete all contingencies on time and in a satisfactory manner.  Where a seller response or action is required, I will clearly explain the required action to you and do everything in my power to help you comply with the requirement.

* Offer home purchase assistance, referral services and access to community and property information.

I will assist you in every way I can with the acquisition of a replacement property, whether in the Charlotte area or elsewhere, should you require one.  We maintain relationships with high-quality agencies and agents all over the country and internationally, and will be happy to put you in touch with several to interview.

* Attend the closing.

Except for a family or personal emergency, I will always attend your closing.  If for any reason I cannot, I will have another highly qualified agent, suitably briefed on your transaction, attend to make sure your interests are fully protected.

* Contact you after the closing to assure the satisfactory completion of all service details.

My goal is for you to be completely satisfied with your experience in selling with my assistance.  I will follow up to make sure that everything went smoothly and according to our plan.  I will also encourage you to contact me at any time should you need any help after the closing.

* Offer the opportunity to evaluate the service provided through the Quality Service Assurance Survey™.

I am willing to be held accountable for my performance, and will look forward to your feedback so that I can continue to improve my services.